The Coco and Luna Direct Mailer project was my first major assignment using Adobe InDesign. My goal was to design a direct mailer that effectively communicated the benefits of Coco and Luna’s turmeric curcumin supplements to potential customers. To visually convey these health benefits, I chose images of dogs engaged in activities like swimming and running. Additionally, I incorporated the heart shape prominently throughout the design, reflecting the main visual element of Coco and Luna’s logo. This underscored the health benefits and reinforced the brand’s identity. A 15% off coupon was included in the mailer to further entice the audience.
Important Note: This project was a mock-up for a class assignment, not a job for Coco and Luna.
