I created this campaign as part of my graphic design concepting course at MATC. My goal was to rethink how people perceive Pacsafe bags by shifting the focus from traditional travel adventures to the everyday journeys urban professionals take. I wanted to challenge the assumption that Pacsafe bags are only for travelers and show that they are just as valuable for city life, daily commutes, and unexpected adventures.
To bring this idea to life, I developed the concept "Adventure Takes Many Paths." This theme allowed me to present a range of scenarios that reflect different kinds of adventures, from business trips to surprise proposals, all requiring security and reliability. I designed a Facebook ad and a large-format billboard using a split-screen narrative showing a couple navigating different environments. Each scene highlighted the versatility and style of Pacsafe bags while reinforcing the emotional moments made possible by feeling secure.
Throughout the campaign, I wanted to show that adventure doesn’t have to mean hiking through jungles. It can be as simple as walking through an airport, navigating a busy city, or meeting someone you love in another country. Wherever your path leads, Pacsafe can support you.
