Alverno College Study Abroad Booklet
As co-project manager, I spearheaded the creation of a marketing booklet aimed at educating students about study abroad opportunities. This initiative was my brainchild, and it was incredibly fulfilling to bring it to fruition with the support of the talented team at Alverno College's Marketing department. Recognizing the need for a revamped approach to past campaigns, I proposed a strategy that focused on highlighting the availability of scholarships and short-term study abroad options, which are better suited for the non-traditional student demographic. By emphasizing these aspects, we aimed to make study abroad more accessible and appealing to a wider range of students. Working closely with the Marketing department, I contributed to every aspect of the booklet's development, from conceptualization to design and content creation. Together, we crafted a comprehensive resource that effectively communicated the benefits and opportunities associated with studying abroad. Overall, this project allowed me to leverage my creativity and strategic thinking to make a positive impact on student engagement with study abroad programs at Alverno College.